How can you get people to come to your thing?
Are you a politician who wants to have a full house at a fundraiser?
Are you launching a website and want it to ‘take off’?

Some network theorists would tell you that you need to genuinely reach a maven and thus achieve that elusive tipping point.

Key:

Clients sometimes ask folks like me how to get a lot of people to love their [whatever] so that they can fork over $.

Well, strategists like me can quack about actor network theory and post-ANT, and clustering along shared affinities all we want, but let’s be honest… as evidenced in the above clip, rule #1: Your shits gotta be good.