The itsasickness obsession project was a vehicle for bespoke co-branded marketing content that celebrates people whose obsessions make them extraordinary.
Our marketing framing championed the most valuable style of consumption: that of exuberant, ecstatic devotion.
We celebrated and encouraged the dedication to anything obsession-worthy in order to sell those things… precisely because they are obsession worthy.
I developed this project with partners Alan Cumming and Barnaby Harris. Co-produced our video content, and led development on our technology – which was a bookmarking app and online community that fed the TV show: