The itsasickness obsession project is a vehicle for bespoke co-branded marketing content that celebrates the people whose obsessions make them extraordinary. IAS champions the most valuable style of consumption: that of exuberant, ecstatic devotion. IAS celebrates and encourages the dedication to anything obsession worthy in order to sell those things… precisely because they are obsession worthy.
I developed this project with partners Alan Cumming and Barnaby Harris. Co-produced our video content, and led development on our technology – which was a bookmarking app and online community that fed the TV show: