Creative Development –
Film & TV, Crossmedia

۰ Writing producer with campaign strategy experience.
۰ Tech strategist with expertise in multi-platform story.

I’m a screenwriter in LA. I started as a playwright in New York and London. I wrote and performed with New York City comedy group Hooray For Everything around the US including “Caroline’s on Broadway.” One of our films premiered at the Beverly Hills Film Festival. [see more here]

Oddly, for some years, I wrote speeches and multi-platform communications strategy in politicsnonprofits, and technology telling one story with many media platforms, marketing causes. That work ranged from writing political speeches to devising digital strategies for cause marketing in Washington D.C.

These days, the entertainment work I do tends toward multiplatform TV content development and creation. I write up some thoughts about all that here on this site. I also write old-school scripts. Sometimes I consult for other creatives on their projects. 

I feel fortunate to have seen a few of my screenplays and stageplays produced by wonderful collaborators in London, New York City, and Los Angeles. Some of my short fiction, plays, and nonfiction have been published in the US and UK.

Most importantly, I live with my amazing wife close to the beach. If you want to contact me or my reps, you can here.

Okay,
Fred

Media Bio

I am a writer / producer based in Los Angeles, working primarily in Film and Television with Some Assembly Required Productions. I lead SAR’s TV & Film development pipeline which starts in a web-enabled improv game designed to create user-generated loglines. For years my obsession has been the nexus between storytelling and technology.

Previously, I did TV and technology development with a multimedia production company based in New York City. We were called Four Floors Prods (i.e. itsasickness productions); I helped develop several TV projects which each featured fully-integrated online experiences working in tandem with the shows. One notable example was our obsession project starring Alan Cumming – a branded-content TV docuseries that gathered segment leads from the user-generated content at a Pinterest-like website which I also created.  Here is more about that project:

The idea is crossmedia programming for TV / Film, internet, and book publishing.

My creative career began in New York City theatre. I wrote stageplays and devised numerous theatre projects in New York City, including with experimental multimedia-heavy companies such as Les Freres Corbusier (Dir. Alex Timbers). My work has appeared with the Tax Deductible Theatre, Looking Glass Theatre, P.S. 122, Prospect Theatre, Lincoln Center Theater / HERE Festival. I was a member of Dysfunctional Theatre Company, Point of You Productions, and Quest Theater Ensemble.

Outside of New York I also worked in regional theatre at Playhouse on the Square, and The Circuit Playhouse in Memphis, Tennessee as well as Regent’s Park and Little Angel Theatre in London.

In Los Angeles, I work as a screenwriter and development consultant with representation by Andrew Deane & Lars Theriot at Industry Entertainment.
(323) 954-9000

Or, see my political bio.

Politics Bio

Playwriting led to speechwriting, which was a springboard to strategy consulting – where I focused on new media innovations. I wrote speeches and strategy for an array of clients and causes.

During most of my time in politics, I was Director of Strategy with Advomatic, LLC – an award-winning boutique agency in New York and D.C. Founded by Howard Dean for President alumni, Advomatic clients include labor unions, progressive causes, and candidates ranging from City Council to U.S. President.

Most past projects are acronyms: ACLU, UNITE-HERE, SEIU, PFAW, NRDC, UFT, Sony BMG, as well as Progress Now, The Courage Campaign, Empire State Pride Agenda, New York State Senate, New York Observer, Chris Dodd, John Edwards, and many more. With Advomatic, I also created a Click-to-Call advocacy tool for people to lobby Congress online.

I pioneered using online social networks to conduct volunteer recruitment and political coordination in 2005. By adapting educational and marketing theories to online social networks and focusing on the storytelling aspect of politics, I was able to conduct audience generation, targeted message delivery, and political coordination in a decentralized fashion. Online leads were carefully mobilized for multiple offline purposes… like winning elections.

I presented these research and strategy innovations at PoliTech conferences across the country. Some of these strategy innovations appeared in journals such as “Person to Person: Harnessing The Political Power of Online Social Networks and User-Generated Content,” Institute for Politics Democracy & The Internet —George Washington University. My campaign tactics have been reviewed by MacArthur Foundation Reports, The Wall Street Journal, The New York Times, The Nation, and others. I still write sometimes about advocacy and cause marketing here and at Huffington Post.

Several election cycles of experimentation and refinement later, a decentralized team-based network organizing model, powered by internet tools, was famously adopted by Senator Barack Obama’s campaign. It worked okay.

Look at my Media Bio.

Contact

If you want information regarding my Creative Consulting, click here.

Representation:
Industry Entertainment
Andrew Deane
Lars Theriot
(323) 954-9000