Netflix’ great House of Cards has this character named Zoe Barnes who writes for a political news website called “Slugline.”

In the wake of the NSA’s PRISM wiretapping controversy, I went looking for slugline.com. Nothing. What an obvious missed transmedia … Read more

Evan Shapiro of Pivot wrote about the decline of the traditional nationwide scheduled television model, sometimes referred to as Appointment Television; when everyone watched the same revenue-generating commercials at the same time:

“While we will never return to the … Read more

A stat from Jeffrey Cole, Director of the Center for the Digital Future, of the Annenberg School furthers one my favorite theories about TV’s evolution. When talking about second screen usage, he notes that 42% of TV viewers were … Read more

Gen Y and the early Millennials are the last group of people who will remember broadcast ubiquity and an advertisers’ ability to simply rent a captive audience. They’re also the last who remember the internet as a collection of websites. … Read more

Mark Pesce, a media professor at the University of Sydney, lectures on his “Hyperdistribution Theory.” The theory is predicated on a few assumptions: the internet’s revolutionizing effect on content distribution has transformed how advertising must relate to content, and also … Read more

The Times reports on the spread of branded content.  A few quotations stood out for me as furthering theories:

This branded content, the term for products figuring prominently without being overtly sold, is reminiscent of “The Hire,” a series of

I’ve heard grumbles from many friends about facebook.  Indeed, there’s something amiss about this megalithic inbox replacement social utility that I have had difficulty diagnosing until recently.  I’ve found a few articles on the interwebs that I take to be … Read more