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Frederick Gooltz

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    Category: crossmedia

    Crossmedia is the telling of one story on multiple platforms. It’s not watching a TV show on an iPad – that’s called “watching TV”

    itsasickness – the obsession network

    itsasickness was an crossmedia web/TV project honoring the objects of our obsessions. It was a co-branding marketer’s dream.

    The Why

    That thing you geek out about, the thing you could talk about endlessly – obsessing over the minutia, that’s… Read more

    January 1, 2010April 5, 2025 by Fred Gooltz

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    It Can't Happen Here
    Anthrax | Twain | Watergate
    Theorem

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