Parks & Recreation is great. And it’s also doing a lot of transmedia storytelling right.
I watch TV with a device on my lap, and when Amy Poehler’s character ran for City Council, I went looking for her campaign website because that’s literally my background: I used to do transmedia storytelling strategy in politics. I was happy to find that NBC, the production company, and/or the writers had a funny site up and running. Bravo.
The site’s full of great callbacks to jokes from previous episodes. There’s funny writing in character voices. And like any real campaign website, you can sign up for election updates, newsletters, you can take actions for the campaign, you can even buy real merch, and they invite you to follow the characters on social media. The characters have twitter accounts.