Gen Y and the early Millennials are the last group of people who will remember broadcast ubiquity and an advertisers’ ability to rent a captive audience. They’re also the last who remember the internet as a collection of websites. They’re very key to the future budgets of Film and TV because of this history and adaptability.
First, some background: the internet’s most recent evolution was described by Wired Magazine’s editor-in-chief Chris Anderson in his provocative article “The web is dead, long live the internet” as the rise of apps, offering smoothed-off portals to the mountains of data out there on the internet. Custom tools, good for no other purpose but as the app intends.
I’ve been writing a lot about multidimensional (multi-screen) storytelling in film and television. The goal is to use the New Media forces that some perceive as a threat to the industry, and instead, use these things to our advantage.
First, how does one properly use New Media at all? It’s obvious that the internet is more nimble than an older industry like Television or Film. So start by looking at the shifting ways smart websites make money. Can these lessons be applied to television? Yes, some.