Gen Y and the early Millennials are the last group of people who will remember broadcast ubiquity and an advertisers’ ability to rent a captive audience. They’re also the last who remember the internet as a collection of websites. They’re very key to the future budgets of Film and TV because of this history and adaptability.
First, some background: the internet’s most recent evolution was described by Wired Magazine’s editor-in-chief Chris Anderson in his provocative article “The web is dead, long live the internet” as the rise of apps, offering smoothed-off portals to the mountains of data out there on the internet. Custom tools, good for no other purpose but as the app intends.