China’s internet users number 130 million – and are growing 30% every year. Second only to the U.S., China is installing broadband everywhere, and internet cafes are the size of K-Marts and as abundant as Starbucks.
In 2005, Dr. Guo Liang of the Chinese Acadamy of Social Sciences published a study showing that one third (and growing) of internet users had no email accounts, and of them, only a third check their email daily. Forty-two percent of netizens did not use a search engine. Seventy-five percent had never made an online purchase.