Month: August 2013

Steven Spielberg Hearts Transmedia

This is what I mean when I urge storytellers to think of unfurling their stories "outside the box." Only Stephen Spielberg calls it "the square." “I believe we need to get rid of the proscenium,” Spielberg said. “We’re never going to be totally immersive as long as we’re looking at a square, whether it’s a movie screen or whether it’s a computer screen. We’ve got to get rid of that and we’ve got to put the player [viewer] inside the experience. That’s the future.” (Steven Spielberg, June 2013)