Month: March 2013

Appointment TV and Character Blogs

Evan Shapiro of Pivot wrote about the decline of the traditional nationwide scheduled television model, sometimes referred to as Appointment Television; when everyone watched the same revenue-generating commercials at the same time:

“While we will never return to the days when 67 million people watched All In The Family each and every week, I do think we will see a return to live viewing around shows of social significance — especially if we build access points to those shows for the viewers who most want them.” read more