Day: November 24, 2012

Product Placement in the Remake of “Crazy People”

I pulled this out of the memory hole:

THANKS BUT NO THANKS
Free Publicity In ‘Crazy People’ Costs Advertisers Some Pride
April 19, 1990 | By Yardena Arar, Los Angeles Daily News.

The new Paramount comedy, “Crazy People,” starring Dudley Moore as an adman fixated on truth in advertising, is filled with fake ads for real-life goods and services-none of which paid a penny for the exposure.

Of course, the exposure isn’t exactly a real-life advertiser’s dream.

“Would the Hindenburg have paid for placement in the newsreel?” AT&T spokesman Burke Stinson asked rhetorically during a conversation about the AT&T ad in the film. read more