You are the bread and the knife,
the crystal goblet and the wine.
You are the dew on the morning grass
and the burning wheel of the sun.
You are the white apron of the baker,
and the marsh birds suddenly in flight.
However, you are not the wind in the orchard,
the plums on the counter,
or the house of cards.
And you are certainly not the pine-scented air.
There is just no way that you are the pine-scented air.
It is possible that you are the fish under the bridge,
maybe even the pigeon on the general’s head,
but you are not even close
to being the field of cornflowers at dusk.
The Times reports on the spread of branded content. A few quotations stood out for me as furthering theories:
This branded content, the term for products figuring prominently without being overtly sold, is reminiscent of “The Hire,” a series of short films by BMW that featured its cars. Produced in 2001 and 2002, the films had directors like Ang Lee and John Woo and included actors like Clive Owen and Don Cheadle.
The article is about how this website called Massify (where amateur filmmakers vie for the chance to shoot artsy commercials for products) teamed up with an Oscar winning production company Killer Films who chose the best script.